Northwestern Medicine launched an ad campaign call “Breakthroughs”, to illustrate real-life stories about the medical breakthroughs they brought to individuals facing chronic, debilitating, and often, life threatening illnesses.
I felt privileged to have been given and opportunity to spend a day with each one of these remarkable people! That’s the best part of my job!
The brief was that real life stories make for more intriguing and inviting idea. Real life medical breakthroughs are far more interesting, quirky and provocative then anything we could make up. The breakthrough is reflected in their life.
Completed as multiple print ads and four :30 sec spots.